When you think of Iowa, you’re probably picturing fields of corn and endless farmland. 

But dig a little deeper, and you’ll find a state full of outdoor adventure, culture (and not just the agri-kind), wholesome communities, and a quality of life worth aiming for. That’s exactly why our state was named the top state in the country by U.S. News in 2018, and even now in 2024, it ranks among the top states at #6. Iowa offers a unique blend of opportunity, nature, and “Iowa Nice” hospitality, making it an undeniably great place to live, work, and play.

1. Iowa’s Great Outdoors

Sure, Iowa has its rolling hills of corn, but if that’s all you stop to see, then you’ll miss the wider view. Iowa’s outdoors is truly abundant in every way. Iowa will deliver whether you’re seeking a thrilling bike ride, peaceful seclusion, or simply, natural beauty.

Nature is Your Playground

RAGBRAI (the Register’s Annual Great Bicycle Ride Across Iowa) draws thousands each year to pedal across the state’s picturesque landscapes – and it’s not the flat expanse you’ve been told, this ride is rolling. If running is your passion, Relay Iowa challenges athletes to experience the state on foot and as a team, from the Missouri River to the Mississippi River.

With 236 lakes, two major rivers (the Mississippi and the Missouri), and over 2,500 miles of paved trails, water sports and biking adventures are always within reach, including High Trestle Trail and its iconic bridge. Wildlife lovers and photographers can explore habitats, from wetlands to prairies, offering incredible opportunities for bird-watching and nature photography. Do you think you can spot a bald eagle mid-flight over the Iowa River? If hiking or camping is on your agenda, Iowa’s State Parks provide sites to enjoy the great outdoors.

Natural Beauty and Four Beautiful Seasons

From the unique formations of the Loess Hills to the ancient effigies at Effigy Mounds National Monument, Iowa’s outdoor beauty is breathtaking–and sometimes mysterious. Hike to the panoramic views of the Mississippi River at Pikes Peak State Park or explore underground marvels like Crystal Lake Cave and Maquoketa Caves State Park.

And yes–winters are cold, and summers are hot. But any Iowan will tell you, “It’s not so bad without the wind or humidity.” Whether you’re taking in the colorful blooms of spring, the lush green summer, the fall harvest bounty, or the snowscapes of winter, Iowa’s four distinct seasons offer ever-changing beauty and reasons to appreciate each one.

2. The Best of Both Worlds: Small-Town Charm Meets Big-City Culture

In Iowa, you don’t have to choose between the energy of a city and the warmth of a small town—you can have both!

A Thriving Cultural Scene

Iowa’s cities are brimming with culture. Des Moines, Iowa City, and the Quad Cities boast eclectic art scenes like the Figge Art Museum. With theaters and live music venues, there is plenty to keep you entertained. And foodies will appreciate Iowa’s growing farm-to-table movement at locations such as Walker’s Homestead Farm & Winery, offering fresh, locally sourced meals.

Small Town Vibes

Iowa’s charming small towns offer delightful experiences like movies under the stars, quaint local shops and abundant farmers’ markets filled with homegrown goods. With friendly communities and the ease of getting around without traffic headaches, Iowa’s small-town appeal is undeniable.

And the best news of all—these scenes are intertwined in nearly every community in Iowa. You’re never far from a great culinary experience or a quiet, friendly walk down Main Street.

3. Family (and Pet) Friendly Neighborhoods

Iowa is a place where families thrive, and pets are cherished. With strong schools, safe neighborhoods, and an inclusive culture, Iowan’s welcoming nature will quickly help you feel at home—including your four-legged friends.

Top-Notch Education

Iowa is consistently recognized for its strong education system, making it an excellent place to raise a family. Recently, U.S. News ranked Iowa #11 in the country, with well-regarded public schools and renowned universities, including the University of Iowa in Iowa City, Iowa State University in Ames, University of Northern Iowa in Cedar Falls, and Drake University in Des Moines, just to name a few. Education is a cornerstone of family life and living in countless Iowa communities. This appreciation of academia brings with it added bonuses such as fan-favorite sporting events like Iowa Women’s Basketball and Iowa State Football, not to mention unprecedented opportunities to grow and learn with organizations such as the Iowa Writers’ Workshop.

“Iowa Nice”

Iowa is famous for “Iowa Nice”—the kindness, warmth, and genuine community spirit that is authentically homegrown. People here are quick to lend a hand, wave hello, and make newcomers feel at ease. We know it sounds cliche (and even a bit nauseating to some), but take our word for it – you’ll begin to love the warm welcome you’ll receive in our communities.

Pets Are Part Of The Family

Pet owners will find Iowa incredibly accommodating, with dog parks, pet-friendly trails, and community events where pets are more than welcome. And let’s be honest, this is Iowa, so “pets” extends well beyond your typical cats and dogs. Chickens, rabbits, ducks, and even pigs and goats, quickly become part of your family here. 

4. Unique Attractions You Won’t Find Anywhere Else

Iowa’s attractions are as unique as they are memorable.

• Iowa State Fair: One of the country’s largest and most famous state fairs, featuring everything from giant butter sculptures to carnival rides and award-winning livestock. The State Fair brings in the hottest music names for grandstand concerts every year.
• Amana Colonies: A group of historic villages offering a glimpse into Iowa’s German heritage, complete with traditional foods and handcrafted goods. A picturesque village from another time, just 20 minutes from Iowa City. Visit during the Christmas or Oktoberfest season for traditional fun festivities.
• Snake Alley: Dubbed “the crookedest street in the world,” this quirky Burlington landmark is a must-see.
• The Villisca Ax Murder House: For those with a taste for the eerie, this historic house offers ghost tours of one of Iowa’s most mysterious crimes. Are you up for an overnight stay?
• Farm Festivals: Celebrate Iowa’s agricultural backbone at sights like Bass Family Farms and Bloomsbury Farm where seasonal festivals make the most of Iowa farm life for the whole family.
• UNESCO City of Literature: Iowa City’s prestigious designation highlights its literary heritage, with book festivals, writing programs, and local author events.

5. Iowa’s Quality of Life: Affordable, Safe, and Full of Opportunity

Why just visit Iowa, when it’s somewhere worth living? Here are a few reasons Iowa is the best state to call home.

Top Ranked for Opportunity

Iowa ranks #3 for Opportunity in the U.S., thanks to its combination of affordability and economic potential. From thriving small businesses to careers in finance, advanced manufacturing (Iowa’s largest industry), engineering (Iowa State University ranks #2 in Biological and Agricultural Engineering), and academia, there’s so much more than simply fields and farming here.

Safe, Welcoming Communities

With low crime rates and a reputation for being friendly and inclusive, Iowa offers a warm welcome to all. Cities like Iowa City are particularly known for their diversity and progressive atmosphere, making people from all backgrounds feel at ease. And you won’t want to miss Des Moines’ World Food & Music Festival–a three-day celebration of culinary art and music from around the globe. The state even boasts programs to further minority small business owners, such as the Trusted Business Partners Program.

Short Commutes and High Convenience

In Iowa, you’re never far from where you need to be. Whether it’s work, shopping, or dining, you can typically get anywhere in 20 minutes or less. In fact, Iowa has been ranked the best state to drive in! This ease of commuting translates to more time to enjoy all Iowa offers (in addition to its smooth road system).

Affordable Housing

Iowa’s housing market is one of the most affordable in the nation. In fact, it’s ranked 2nd best in terms of home-price-to-income ratio. This means you can find your dream home without breaking the bank.

Iowa is a great destination to visit, but it’s also a community where everyone can thrive. You can feel at home here with safe neighborhoods, excellent schools, and welcoming people who embrace diversity. Add to that the state’s stunning natural scenery, unique attractions, and affordable cost of living, and you have a place where quality of life is second to none. 

Whether you’re looking to plant roots (of all kinds), grow your career, or enjoy life’s simple pleasures, Iowa delivers. There’s no better place to call home. Get started on finding your dream Iowa home today. Reaching out to our friendly team is the first step of a beautiful journey home.